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Pinterest UTM builder
Pinterest Analytics tells you how many people clicked a pin. Google Analytics tells you what they did on your site. UTM tags connect the two. Paste your page link, name the campaign, and get a tagged link to use as your pin's destination.
How to use the pinterest UTM builder
- Paste the full link of the page the pin points to.
- Keep source "pinterest" and medium "social", and name the campaign.
- Use "content" to tell pin versions apart, e.g. pin_a and pin_b.
What each tag means
| Tag | Use it for | Example |
|---|---|---|
| utm_source | Where the visit came from | |
| utm_medium | The type of channel | social |
| utm_campaign | The topic or promotion | fall_recipes |
| utm_content | Which pin design | pin_a |
| utm_term | The keyword targeted | apple_pie |
Keep names lowercase with underscores and use the same spelling every time, or your reports split into duplicates. Testing pin designs? The A/B test generator pairs well with utm_content.
Questions
Do UTM tags hurt my pin's reach?
No. Pinterest treats a tagged link like any other link.
Do I need UTM tags if I use Pinterest Analytics?
Pinterest counts the click; UTMs show what happens after, such as sign-ups and sales on your site.
Related tools
- Free Pinterest pin schedulerSchedule many pins at once for free. Spread your pins over days and times, then download a CSV for Pinterest's own bulk upload.
- Pinterest A/B test generatorCreate two to ten pin title variations to test against each other. Different angles, same keyword, ready to publish.
- URL to Pinterest pinsTurn a page URL and its topic into ready-to-publish pin titles and descriptions, with the link included.