Analytics tool · free
Pinterest competitor analyzer
Before you copy a competitor's strategy, see what is actually working for them. Enter a rival account to find its most-saved recent pins, the boards it posts to most, the websites it drives traffic to, and the weak spots you can do better on.
How to use the pinterest competitor analyzer
- Pick a competitor who targets the same readers or buyers as you.
- Enter their username and run the analysis.
- Open their top pins and note the format, the headline style and the board each one sits on.
Turning a competitor report into a plan
- Copy the format, not the pin. If their top pins are numbered lists on a light background, test a numbered list of your own with your own photo and angle.
- Look at the boards. Board names tell you which keywords they are trying to rank for. Find the ones you don't have a board for yet.
- Check where they link. If most pins point to product pages, they are selling. If they point to blog posts, they are building search traffic. Decide which game you are playing.
- Find the gap. The "What to improve" list for a competitor is your opportunity list: no video pins, thin descriptions, or few links are all areas you can win.
To put two to four accounts side by side, use the competitor comparison tool.
Questions
Will the competitor know I analyzed them?
No. The tool only reads public profile data, the same as visiting their profile.
How many pins does it look at?
The most recent pins Pinterest returns for the profile, usually up to 50.
Related tools
- Pinterest competitor comparisonCompare up to four Pinterest accounts in one table: followers, pins, saves per recent pin, video use, links and boards.
- Pinterest analytics checkerCheck any public Pinterest profile for free: followers, total pins, saves on recent pins, top pins, linked websites and boards. No login needed.
- Pinterest keyword research toolFind Pinterest keywords from live search suggestions. Enter a seed word and get up to 120 related phrases, with a CSV download.